Every marketer needs tools to help them with their businesses. We have put together some tools to help you work smartly as a marketer.
What is a marketing tool?
Marketing tools are tools used by organizations to create and advertise their goods and services. The word “tools” in this context refers to methods, plans, and supplies.
In the simplest terms, a marketing tool might be a method, plan, or piece of software used to advertise goods or services with the goal of increasing sales for a company.
No matter what your goals are, we’ve put together a thorough list of digital marketing tools that can help you, including a few free and freemium options for those on a low budget.
This list can serve as the foundation of an effective marketing stack, whether it’s for managing customer connections, attracting leads, or discovering new marketing opportunities.
Check out the categories below to get started:
- Social media marketing tools
- Email marketing tools
- SEO (search engine optimization) tools
Social Media Marketing tools
We have firsthand experience with the transformation of social media into a top marketing tool for companies today.
Social media is excellent for getting important information about what your customers desire because it is a fantastic location to nurture leads and develop business partnerships.
Burnout is a surefire way to occur if social media management is done “by hand.” Instead, take into account how specialized software enables you to generate more useful content and utilize social media to achieve your long-term company objectives.
The “brand success platform” from Loomly is a solution that’s perfect for smaller social teams wanting to cooperate on content planning.
Scheduling and content brainstorming are both made simple by the built-in calendars, deadlines, and processes. In addition, Loomly provides users with original content suggestions based on hot themes and Twitter conversations.
The uncomplicated, straightforward user interface is simple to use and welcoming to users who might not be the most tech-savvy. The platform’s price is alluring to small firms and solitary entrepreneurs that want to manage their social media presence.
2. Sprout Social
Sprout, a social media management platform, assists companies in centralizing the organization of their content calendar and assets. As a result, you can publish and arrange content across numerous platforms at precisely the right time to correspond with when your followers are active.
3. Audiense
By assisting businesses in identifying and segmenting their social media audiences, tools like Audiense elevate listening to a new level. Running highly focused advertising campaigns and delving into your consumer personalities are both made simpler by doing this. You’d be astonished at how much you can discover by looking at demographics, personality traits, and other topics just through social media.
The platform offered by Audiense, which largely focuses on Twitter, is excellent for B2C businesses seeking to better understand their target market as well as B2B firms interested in prospecting.
Email Marketing tools
Maybe the most tested, scalable marketing medium available to contemporary businesses is email. Hence, email solutions are a fundamental component of Internet marketing software for companies of all sizes.
Let’s take a look at some tools that can help you analyze your customer data and put a significant portion of your marketing operations on autopilot, from list-building and boosting deliverability to developing killer offer campaigns.
One of the best tools for marketing professionals to use to increase sales activity and manage client relationships is HubSpot CRM. With its interactive visual dashboard, you may also get a birds-eye perspective of your sales pipeline.
Many capabilities of the software, like live chat, email templates, meeting scheduling, etc., are useful for contacting and establishing connections with prospects.
Lemlist stands apart from the rest of the email marketing products since its main priority is deliverability. Lemlist is great for improving your current campaigns because it emphasizes the optimal times to deliver your messages (and how frequently) in order to get more opens and clicks.
Lemlist can be enlightening in terms of how to warm up your list rather than making you question your marketing efforts.
Other capabilities include follow-up email sequences to promote more responses from cold prospects and personalization tools to help your outreach emails sound less spammy.
Among all digital marketing solutions, Moosend is one of the easiest to use and most reasonably priced. It offers a surprisingly capable email solution for people who are just starting to build their lists.
The platform comes with codeless campaigns, basic automation, and easy-to-read reporting. Premium customers can additionally benefit from mobile popups and countdown timers on landing pages, as well as other features.
SEO (search engine optimization) tools
7. Clearscope
Let’s imagine you want to optimize your current content and take advantage of keyword chances. In this situation, Clearscope is useful.
The platform’s sophisticated editor is especially helpful for content authoring because it suggests keywords, headers, and readability to help you create (or improve) high-ranking, well-balanced blog pieces.
Whether you’re overhauling your current blogs or developing a new content strategy from the beginning, Clearscope covers all aspects of search engine optimization.
8. Ahrefs
When it comes to generating keyword suggestions and possibilities to rank, Ahrefs is the industry standard.
You can verify any URL’s top organic keywords using the platform’s site explorer, and you can also determine how much traffic a rival receives for a specific search phrase. Also, you can locate a website’s best-performing articles and backlinking resources.
In summary, Ahrefs is an excellent tool for both competition analysis and ensuring that your existing content is suitable for search.
You can automate a ton of processes and streamline your marketing campaigns if you have the correct tools at your disposal.
A strong digital marketing stack can be built atop any concoction of the aforementioned tools. Don’t be afraid to test drive and run trials to see what works for your company and your budget.
When your digital marketing resources are organized, you can move forward with your campaigns with confidence and, at the same time, keep a better eye on your marketing activities.