In early November 2021, Google introduced that essential modifications to the Google My Business platform had been underway, with greater to come in the new year.

Google My Business has been renamed “Google Business Profile.” This wasn’t shocking to many, on account that GMB Help archives commenced the usage of the time period “profile” as a substitute for “listing” months ago. Previously, the platform was once regarded as Google+ and Google Local, names that nonetheless show up occasionally, indicating it may additionally be a whilst earlier than “GMB” falls out of use.

Is Google My Business going away? What does it imply that Google My Business is going away? Well, Google is encouraging groups to control their single listings without delay on Google Search or Google Maps, both by the internet interface or cell apps. Yes, for a lengthy time now, Google lets agencies manipulate their listings at once in the search outcomes or immediately in Google Maps, now Google is announcing it prefers companies with single listings to manage their businesses in Search or Maps, and now not in the historic Google My Business console.

If you ever wondered how to go about controlling your listings through Google Search or Google Maps, it is done by simply typing in a search for the name of your business, or the phrase “my business” if logged in, and clicking on the profile that appears. For single-location businesses, this is possibly a more common way to access your profile already. This option has actually been available for a while.

New features. Google also announced some new features with this announcement. The new features include:

  • Claim and verify your Google Business Profile directly in Google Search and Google Maps
  • Call History is officially launching in US and Canada (more details here)
  • Messaging can be done directly from Google Search (more details here)
  • Message read receipts can be controlled in Google Search and Maps

Performance Planner. In addition to this news, Google Ads is enabling you to plan your Local campaign budgets using Performance Planner. Performance Planner is a tool that lets you create plans for your advertising spending and see how changes to campaigns might affect key metrics and overall performance. This tool lets you see forecasts for your campaigns, explore outcomes by adjusting campaign settings, understand opportunities in seasonal periods and manage budgets across accounts and campaigns.

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